SEO & GEO Optimization — Get Found by Google and by AI

What “SEO & GEO” means here

SEO is the classic discipline: does Google understand your pages, index them correctly, and rank them for what they’re actually about. GEO (generative engine optimization) is the newer half — whether an AI answer engine can find your content, trust it, and quote it correctly when someone asks it a question your business can answer. Both run on the same underlying signal: structured, crawlable, unambiguous content. We treat them as one engagement, not two.

What we audit and fix

Technical SEO

• Meta titles, descriptions, and canonical tags on every page
• Open Graph and Twitter card images — correct dimensions, no broken previews
• Sitemap.xml and robots.txt correctness and coverage
• Page speed and image sizing
• Structured data: Organization, Product, FAQPage, BreadcrumbList

GEO (generative engine optimization)

• An llms.txt file so AI crawlers get a clean summary of what your site is and does
• AI-crawler-aware robots.txt rules — explicit allow/deny for bots like GPTBot, ClaudeBot, and PerplexityBot, instead of a generic block that hides you from all of them by accident
• FAQPage schema written for direct-answer extraction, not just SEO snippet decoration
• Organization schema with clear, unambiguous entity facts an LLM won’t hallucinate around
• Content structure that’s quotable — direct answers near the top, not buried three paragraphs into marketing copy

How the engagement works

Week one: audit

We crawl the site, check indexation in Search Console, validate every piece of structured data, check what AI crawlers can and can’t currently see, and score the content against what both search engines and answer engines actually reward. You get a prioritized list — ranked by impact versus effort, not a generic checklist.

Week two: fix

We implement the fixes directly — meta tags, schema, llms.txt, robots.txt, image optimization — either as a direct commit to your repo or through your CMS. You get a running diff of what changed, not a document someone else has to action.

Week three (if needed): verify

We confirm re-indexation in Search Console, validate every piece of structured data against Google’s and schema.org’s tooling, and re-check AI crawler access logs to confirm the bots we opened the door to are actually coming through.

What you get

• A written audit — prioritized by impact versus effort, not a wall of generic recommendations.
• Fixes shipped to code — not a report you then have to hire someone else to implement.
• llms.txt and AI-crawler-aware robots.txt — so AI answer engines can find and correctly summarize your business.
• Schema markup — FAQPage, Organization, Product, or BreadcrumbList, wherever it’s missing or broken.
• Before/after documentation — exactly what changed and why, so your team can maintain it going forward.

Why this pairs well with a product build or retrofit

If we already built or retrofitted your product, this is the fastest possible add-on — same codebase, same team, zero onboarding. If we didn’t build it, we still run the audit; we just need repo or CMS access so we can ship fixes directly instead of handing you a document that sits in someone’s inbox.

What this service is not

It’s not a link-building or content-farm SEO retainer, and it’s not a promise of a #1 ranking — nobody can promise that honestly. We fix what’s structurally broken and measurably wrong on your site, and we tell you plainly when there’s nothing more useful left to do.

Frequently asked questions