Dainty Trading
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Everyring.ai

For service businesses, every unanswered call is a leaked customer. Everyring.ai catches them, ranks them, and uses Claude to draft the SMS or email that earns the call-back — in seconds, not hours.

Category  AI · CRM Stack  Next.js · TypeScript LLM  Anthropic Claude Status  Live

The problem

For trades, clinics, and service businesses, the phone is still the single most valuable lead source. The painful truth is that 30–50% of those calls go unanswered — and the lead is gone within the hour, often forever, because they called the next number on the search page. Existing answers (call centres, IVR mazes) move the cost without solving the problem.

What we built

Everyring.ai integrates with the business’s phone system or CRM to capture missed-call events with caller ID, timestamp, and any context the system has. It scores each missed call by recency, repeat-caller status, and prior history, then prompts the operator with a Claude-drafted SMS or email tailored to what we know about the caller. The operator approves, edits, or rejects in two taps; sends happen in seconds.

The AI angle

Two prompts. The first picks the right channel and tone (text-back vs email vs voicemail-drop) based on time of day and caller history. The second drafts the actual message in the business’s voice, anchored to a short brand brief. The operator stays in control — the AI is the speed.

How it’s used

  • Trades (electricians, plumbers, locksmiths) where speed-of-response is the primary buying signal.
  • Clinics and salons turning missed calls into booked appointments.
  • Service teams recovering inbound interest the receptionist couldn’t catch.

What it taught us

The product’s value lives in the first 90 seconds after a missed call. Anything that gets in the way — an extra confirmation, a slow page load, a draft that needs heavy editing — destroys the win rate. We optimised everything for that 90-second window.